The importance of serving the right content to the right audience is of key significance in launching a successful game service. With the right content, service providers can enhance the acquisition of new end-users, lower churn of current end-users and improve the conversion rates of free, ad-supported video game end-users to paid subscription end-users.

The Content Facilitation & Aggregation option enables Exent solutions and turnkey customers to benefit from our extensive relationships with publishers and content providers. Customers acquiring an Exent solution can leverage these relationships to gain quick and easy access to the best content, and reduce time-to-market of the service. Turnkey customers can receive direct access to a wide selection of game titles — Exent has already created, and maintains, the legal and operational frameworks.

Content Facilitation & Aggregation service features:

• Content facilitation
  • Existing relationship with licensing personnel at all major publishers
  • Frameworks for legal, marketing and operational relationships
• Turnkey content aggregation
  • Pre-negotiated and signed license deals with various publishers for distribution of content online
    • Support for multiple business models
    • Support for multiple geographies
  • Ongoing refreshment and updating of content library

Content Facilitation & Aggregation service benefits:

• Improved end-user acquisition and increased consumer reach. Our content aggregation agreements ensure that users receive the high quality content, including some same-day releases of casual games which creates increased user interest in the offerings. A wide variety of game types allow the service provider to cater to a wide variety of audiences.
• Shorter time to market. Our best-practices frameworks and pre-negotiated contracts can minimize the length of contract negotiation and ensure that Games-on-Demand services are up and running with leading content in minimal time.
• Lower end-user churn and increased stickiness. The constantly increasing number of our content distribution agreements and the titles licensed through them benefit our customers and their end-users, resulting in increased usage, lower churn and higher end-user return rate.
• Reduced operational costs. Our content aggregation service reduces legal, delivery and content licensing personnel costs to our customers.