SAN FRANCISCO – June 24, 2008 – Exent Technologies, a global market leader in enabling the creation of a broadband-based 2nd release window for PC and video games, has secured an agreement to increase the library of Ubisoft® titles available for Exent-powered Games-On-Demand services in North America. Titles include highly acclaimed Ubisoft franchises such as Tom Clancy’s Rainbow Six®, Prince of Persia®, Far Cry®, Rayman® and Heroes of Might and Magic®.
Leveraging its EXEtender™-powered digital distribution services, Exent offers licensed, engaging content to end-users, through a variety of service providers and media companies. Companies operating Exent-powered services, working with Exent’s content aggregation, can easily add new titles to their offerings without having to approach publishers for rights.
“We are pleased to have extended our access to Ubisoft’s large array of titles, allowing us to maintain an attractive content offering to our customers and end-users to continue our rapid growth in the Games-On-Demand space,” said Zvi Levgoren, CEO, Exent Technologies.
Exent Technologies’ Games-on-Demand services offer a unique chance for publishers and game developers to increase revenues by reaching new demographics, extend titles’ life span, create demand for new titles and overcome limited shelf-space.
“Extending the program with Exent allows Ubisoft’s hit franchises to continue reaching consumers even after they are no longer available on retailers’ shelves,” said Andy Swanson, senior director of strategic sales and partnerships, Ubisoft. “Exent’s Games-on-Demand service is a fresh way to reach new audiences and keep our award winning back catalog active by capitalizing on key distribution channels.”
About Exent Technologies
Exent is a global leader in developing and marketing software products and services that enable Games-on-Demand - the broadband-based delivery of video games. Exent delivers technologies and products for broadband service providers, media companies, consumer portals, as well as game publishers and the advertising industry.
Exent's product line supports multiple solutions, including video games digital distribution services as well as video game advertising technologies.
Exent's digital distribution solution boasts a content catalog of more than 50 different publishers and 2,000 different titles, available through various business models including free, ad-based, subscription, purchase, and try-before-you-buy.
Exent’s AdMuse™ game advertising product allows incorporation of ads in and around the game at any stage of the game life cycle without having to change the source code. This enables the implementation of free, ad-supported games services.
Among the companies using Exent's technologies and services are Verizon, Turner Broadcasting, Telefonica, Deutsche Telekom, France Telecom, Portugal Telecom, Telecom Italy, Telenor, TM Net, MTNL, VSNL, BSNL, Telstra and others.
Exent's major shareholders include Intel, Cisco, Time Warner, Comcast, New Enterprise Associates, Concord Ventures, Avansis and Geyser.
For more information, visit www.exent.com
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 25 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 928 million euros for the 2007–08 fiscal year. To learn more, please visit www.ubisoftgroup.com
© 2008 Ubisoft Entertainment. All Rights Reserved. Far Cry, Heroes of Might and Magic, Rayman, Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Rainbow Six, Red Storm, and the Red Storm logo are trademarks of Red Storm Entertainment in the U.S. and/or other countries. Red Storm Entertainment, Inc. is a Ubisoft Entertainment company. Prince of Persia based on Prince of Persia® created by Jordan Mechner. Prince of Persia is a trademark of Jordan Mechner in the U.S. and/or other countries used under license by Ubisoft Entertainment. Far Cry based on Crytek's original Far Cry directed by Cevat Yerli.
