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April 19, 2007

Exent Technologies Selected by Alwayson as an OnHollywood 100 Top Private Company Award

Recognized for leadership in emerging technology for digital entertainment and media

 

San Francisco - April 19, 2007- Exent Technologies, a global market leader in broadband-based solutions for the monetization of PC and video games, has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies.

The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Exent Technologies was handpicked by the AlwaysOn editorial team based on a set of five criteria-innovation, market potential, customer adoption, media buzz and investor value creation.

"OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO, AlwaysOn. "Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Already a leader in the broadband services industry with its games-on-demand capabilities, Exent Technologies is also a force in the world of in-game advertising. The Exent AdMuse technology is the only in-game advertising solution on the market that enables ads to be incorporated into games at any stage of their life cycle. This allows the creation of multiple release windows for video games through both free ad-supported and premium gaming services.

"gratified that AlwaysOn has the vision to recognize that digital distribution and in-game advertising will be key to the future of the video game market," said Zvi Levgoren, CEO, Exent Technologies. "Exent is renowned for its innovations in the market – both in digital distribution and in-game advertising, for our significant network of partners – including Turner, Verizon and Comcast and for the quality of our products and service. Our team is happy to receive such an industry recognition for this".

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8389

About Exent Technologies

Exent is the leading global market solutions provider for broadband-based monetization of PC and video games. Exent delivers technologies and products for game publishers, broadband service providers, media companies, advertising agencies, brand owners, consumer portals, retailers, consumer electronics manufacturers and others.

Exent's product line supports multiple solutions, including digital distribution of video games, cross-platform enablers, in-game advertising and community building solutions. Exent's EXEtender™ digital distribution solution support both 2' and 10' environments and all standard business models – ad-based, purchase, subscription, rental, and try-before-you-buy – utilizing its leading streaming and DRM platform. Exent’s AdMuse™ in-game advertising product allows the incorporation of ads at any stage of the game life cycle, without having to change the game’s source code.

Among the companies using Exent's technologies and services are Comcast, Verizon, Intel, Turner Broadcasting, Bell Canada, Telefonica, Deutsche Telekom, France Telecom, Portugal Telecom, Telecom Italy, Telenor, TM Net, MTNL, VSNL, BSNL, Telstra and others.

Exent's major shareholders include Intel, Cisco, Time Warner, Comcast, New Enterprise Associates, Concord Ventures, Avansis and Geyser.

For more information please visit us at: www.exent.com.

About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood’s media and entertainment elite. The two-and-a-half day event borrows from the “film market” tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase".

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

 

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