San Francisco - April 16, 2007- Exent Technologies, a global market leader in broadband-based solutions for the monetization of PC and video games, has launched a first-of-its-kind campaign, through its French partner Metaboli. The campaign is available for consumers downloading Ubisoft’s Rayman Raving Rabbids in the UK and France and is exclusive to Metaboli’s users.
The campaign, offering a treasure-hunt style tournament, consists of four clues hidden, by Exent, throughout the game. Collecting all four clues will allow users to unlock a secret message. Players who unlock the message are able to claim one of several prizes, including cash prizes, game memorabilia, a Nintendo DS console or the DS version of Rayman Raving Rabbids.
The campaign, incorporating in-game clues and hints, is introduced into Ubisoft’s Rayman game without the need to incorporate any new source code. This is enabled by using Exent’s patent pending AdMuse™ technology. AdMuse™ is the only in-game advertising technology on the market that enables the introduction of new advertising and campaigns at any stage of a game’s life cycle. This can be done during development, post-production or even after the game has been installed on a user’s machine – all without the need for any changes to the game’s source code.
The collaboration between Metaboli, Ubisoft and Exent is setting a precedent for new usage and community models for existing titles.
"Imagine the possibilities that stem from having a whole new category of game competitions that publishers and advertisers can utilize in future campaigns," said Zvi Levgoren, CEO, Exent Technologies. "These ‘Mini-Games within Games’, that are seamlessly integrated into an already deployed game, represent an innovative, easy to deploy and extremely engaging promotional vehicle for advertisers and creative agencies, that can now use the vast library of thousands of existing and newly released video games as ‘carriers’ for these ‘Mini-Games within Games’ campaigns."
Ubisoft’s "Rayman Raving Rabbids" is the fourth installment to the popular Rayman series and was a launch title for the Nintendo Wii console. The game features more than 70 minigames all centering on Rayman’s quest to rid of his planet’s infestation of crazed bunnies.
"We feel events like this and our upcoming community-focused new portal will set a new standard for games-on-demand services," said Pierre Forest, VP Content and co-founder, Metaboli. "Engaging in Games-on-Demand services is not only the best way to gain access to a large catalogue of premium games, we also aim to enhance game-play, create new interest for users and attract them by creating prize-winning tournaments".
About Exent Technologies
Exent is the leading global market solutions provider for broadband-based monetization of PC and video games. Exent delivers technologies and products for game publishers, broadband service providers, advertising agencies, consumer electronics manufacturers, media companies, brand owners, consumer portals, retailers and others.
Exent's product line supports multiple solutions, including digital distribution of video games, cross-platform enablers, in-game advertising and community building solutions.
Exent's digital distribution solutions supports both 2' and 10' environment and all standard business models - ad-based, purchase, subscription, rental, and try-before-you-buy, utilizing its leading streaming and DRM platform.
Exent’s AdMuse™ in-game advertising product allows the incorporation of ads at any stage of the game life cycle, without having to change the game’s source code.
Among the companies using Exent's technologies and services are Comcast, Verizon, Intel, Turner Broadcasting, Bell Canada, RCN, Telefonica, Deutsche Telekom, France Telecom, Portugal Telecom, Telstra and others.
Exent's major shareholders include Intel Capital, Cisco, Time Warner, Comcast, New Enterprise Associates, Concord Ventures, Avansis and Geyser.
For more information please visit us at: www.exent.com.
About Metaboli
Formed in 2001 by a group of Telecom specialists with a passion for video games, Metaboli supplies Games-on-Demand turnkey solutions to broadband Internet service providers and large Internet gateways. Further to great success in France, the company is currently accelerating its European expansion aided by the explosive growth of broadband and the increasing public interest in digital distribution services.
