TEL AVIV, Israel - - August 23, 2006 - -- Enlight Software, a leading developer of computer games, has selected Exent Technologies to add in-game advertising to the company’s most popular titles.

Enlight has granted Exent and its advertising partners worldwide rights to place in-game advertising in Enlight’s leading games, including Capitalism 2, Restaurant Empire, Zoo Empire, Marine Park Empire and Joan of Arc.

Exent’s suite of solutions allows the addition of in-game advertising for new and existing titles without the need to access the game’s source code or any SDK integration. SDK-based in-game advertising solutions are applicable only to new titles that represent a small percentage of the overall inventory potential. By utilizing Exent’s technology, advertisers and publishers can leverage the hundreds of million of game units already in the marketplace.

"We’ve been very interested in the additional revenue avenues that in-game advertising offers but thought it would only be possible with future titles," said Trevor Chan, CEO, Enlight. "When we learned that Exent could add in-game advertising to titles that had already been hits at retail without a costly redesign and the need to redistribute, it was an easy decision to sign with them."

Exent Technologies established itself as the leader in broadband-based monetization of new and existing PC and video games. Recently, Exent announced the launch of its in-game advertising technology. Exent’s technology allows placing ads in games for a fraction of the cost associated with integrating the source code into the game. Games can be enabled for in-game advertising during development, in post-production, after being distributed or after the users have purchased and installed the games on their machines.

Exent’s in-game advertising technology allows for the creation of a whole new release window for existing and new video games. By inserting ads into all games, and not just the ones that were originally designed and integrated with proper SDKs, a cable-TV-like model can be created including both premium and free ad-supported offerings.

"We are thrilled to welcome Enlight as an In-Game Advertising media partner," said Yoav Tzruya, COO, Exent. "Enlight has the vision to recognize that in-game advertising for new and existing titles allows the industry to create new revenue channels for all the games in a publisher’s catalog of titles."

Exent’s solutions enable a variety of additional business opportunities such as ad-supported game channels, advertising for try-before-you-buy models, identifying pirated copies and creating campaigns to salvage revenue from them; ad insertion for demo games; converting titles into advergames and revitalizing games with new interactive campaigns.

About Exent

Exent is the leading global market solutions provider for broadband-based monetization of PC and video games. Exent's product line supports multiple solutions, including digital distribution of video games, cross-platform enablement, in-game advertising and community building solutions.

Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronics manufacturers, media companies, advertising agencies, brand owners, retailers and others.

Among the companies using Exent's technologies and services are Comcast, Verizon, Intel, Turner Broadcasting, Bell Canada, RCN, Telefonica, Deutsche Telecom, France Telecom, Portugal Telecom, KPN, Telstra, and others.

Exent's major shareholders include Intel Capital, Cisco, Avansis, Time Warner, Comcast, Concord Ventures, Geyser, and New Enterprise Associates.

For more information please visit us at: www.exent.com.

About Enlight Software

Enlight is one of the world's leading developers of entertainment software. The company was founded in 1993, with a goal of creating games that are not only entertaining, but of equal importance, enlightening. In 2003, Enlight made its entry into the publishing arena, establishing Enlight Interactive Inc., the US publishing arm of the Enlight group as well as consolidating strategic partnerships with distributors all over the world. For more information, visit the company's Web site at www.enlight.com.