BETHESDA, Md and SUNNYVALE, Calif. – March 28, 2005 – Juniper Networks, Inc. (NASDAQ: JNPR)
and Exent Technologies have teamed up to deliver an integrated service infrastructure that
enables broadband service providers (BSPs) to offer premium high-speed games delivery.
The combined solution provides dynamic, application-driven service quality upgrades
to generate compelling experiences for BSP game subscribers with an efficient, intelligent
allocation of network resources.
The Exent and Juniper Networks content delivery platform enables BSPs to offer superior
service for a wide library of games, especially large, rich media game titles, actualized
in real-time. This allows more bandwidth to be allocated during initial game streaming
to reduce the time required to begin playing. When the initial caching is complete, the
bandwidth is released for other high-traffic needs on the network, while at the same time
ensuring low levels of latency required for lag-free online gaming.
“By teaming with Juniper Networks, we can now offer BSPs a way to ensure their subscribers
get new levels of service quality,” said Zvi Levgoren, CEO, Exent. “It’s a way for our BSP
partners to go beyond differentiating themselves simply on speed and cost. A guaranteed quality
broadband gaming experience will ensure long term customer loyalty.”
The joint solution, enhancing Exent’s existing technology, features integration with the
Juniper Networks’ SDX Service Deployment System. The SDX offers a suite of service creation
and management tools such as third-party application interfaces, network-wide admission control,
dynamic policy generation, and accounting information. The SDX can provision network resources
in real time, based upon specific applications and subscriber profiles, over a wide range of
broadband technologies. It allows for the on-demand provisioning of key service parameters such
as quality of service (QoS) and bandwidth allocation. The new solution provides BSPs with a robust,
flexible level of control and efficiency, improving the end user’s experience.
“Our aim is to transform best effort services into a more assured user experience,” said
Tony Scarfo, vice president of partner management, Juniper Networks. “Exent has already
developed a high quality games-on-demand service that increases revenue and reduces customer
churn for BSPs. We’re working with Exent to further improve that service by giving BSPs new
levels of on-demand service quality and assurance.”
Exent is the market leader in delivering games-on-demand services.
Such services allow BSPs to attract and retain more broadband subscribers,
while garnering added revenue. Exent-enabled service providers have reported that Games-on-Demand
customers are 75 percent less likely to churn from their access services than regular customers.
Exent games-on-demand services allow users to enjoy full-versioned games without the need to fully
download them to their machines. The application streaming technology allows users to enjoy quick time-to-play
and enjoy an enhanced user interaction, ‘consolifying’ the gaming experience.
Juniper Networks and Exent Technologies will demonstrate this new integrated solution at GameNET at the
NCTA 2005 National Show in San Francisco, April 3rd through the 5th.
About Exent Technologies
Exent is the market leader in technology solutions for secure digital delivery
of gaming and application software for service providers seeking to digitally
distribute, manage and monetize a digital, on-demand games and applications service.
Exent delivers products and solutions that support software publishers, broadband
service providers, consumer portals, retailers and others.
Exent technology enables all standard business models -- purchases,
subscriptions, rentals, try-before-you-buy -- for applications of any size.
Both full download and streaming delivery models for offline and online use
are available. Exent Digital Rights Management solution dramatically lowers software
piracy and ensures enforcement of licensing restrictions. Exent's EXEtender(TM)-based
products & services are currently in commercial use by Bell Canada, Deutsche
Telekom, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service
providers worldwide.
Major shareholders of Exent include AOL Time Warner Ventures, Comcast Interactive,
Concord Ventures and New Enterprise Associates. The company has offices in Bethesda,
Maryland and Tel-Aviv, Israel. For more information, please visit
http://www.exent.com.
About Juniper Networks
Juniper Networks is the leader in enabling secure and assured communications over a single
IP network. The company’s purpose-built, high performance IP platforms enable customers to
support many different services and applications at scale. Service providers, enterprises,
governments and research and education institutions worldwide rely on Juniper Networks to deliver
products for building networks that are tailored to the specific needs of their users, services and
applications. Juniper Networks’ portfolio of proven networking and security solutions supports the
complex scale, security and performance requirements of the world’s most demanding networks. Additional
information can be found at
http://www.juniper.net.