BETHESDA, Md.--(BUSINESS WIRE)--Dec. 6, 2004-- Scholastic
Inc., the world's largest publisher of children's books and a leading
publisher and distributor of children's software, has partnered with Exent
Technologies Inc. as a content provider of downloadable games. Exent, a
global leader in secure digital software delivery technologies, offers
licensed, protected content to its turnkey service customers using the
EXEtender(TM) technology platform. The partnership expands Scholastic's
distribution channels for software, while the addition of Scholastic
content enables Exent to provide broadband programming designed for kids
and to enhance its offering to its customers.
Scholastic is releasing more than 100 CD-ROM games, including the popular Clifford
The Big Red Dog(TM) and I SPY brands to be available to Exent's customers.
The deal will also allow Exent's customers to offer content from several
third-party publishers that Scholastic distributes under its brand.
"By working with Exent, Scholastic now has access to new digital
channels that can leverage our catalog of quality educational games," said
Deborah Forte, President of Scholastic Entertainment. "We believe online
software distribution will help parents gain more convenient access to a
broader variety of content, catering to both educational and entertainment
needs."
"We view the partnership with Scholastic as an important step in
broadening the market for online software distribution beyond computer
games and the hard-core gamer," said Zvi Levgoren, CEO, Exent. "Service
providers will now be able to provide a compelling offering to a wider
audience and enjoy even greater churn reduction, per-user revenues, and an
enhanced value proposition for broadband."
About Scholastic Entertainment
Scholastic Entertainment (SE) is the entertainment and media division
of Scholastic Inc., the global children's publishing and media company. A
proven leader in the children's entertainment landscape, SE ranks as one
of the foremost producers of quality, family-oriented television
programming, feature films, videos, and web sites, and an award-winning
licensor and marketer of children's properties worldwide, SE's production
credits include such popular television series as the top-rated Clifford
The Big Red Dog® (PBS KIDS®), the spin-off of this hit TV series,
Clifford's Puppy Days(TM) (PBS KIDS®), and the Emmy-winning series I SPY
(HBO Family) and Scholastic's The Magic School Bus® (TLC), as well as Dear
America®, The Royal Diaries(TM), Animorphs® and Goosebumps®. This fall, SE
will introduce the highly anticipated animated series Maya &
Miguel(TM) (PBS KIDS®). In the feature film arena, SE has produced the
critically-acclaimed movies The Baby-sitters Club, The Indian in the
Cupboard, Tuck Everlasting, The Mighty and is currently adapting the
best-selling Philip Pullman trilogy, His Dark Materials, for the big
screen with New Line Cinema and recently released Clifford's Really Big
Movie with Warner Bros. Additionally, SE serves as the exclusive
licensing, merchandising and promotional representative for such prominent
franchises as Schoolhouse Rock(TM) and Home Movies(TM). The company also
develops and markets a line of branded toys -- PLAY! Scholastic ® -- with
Toys 'R' Us which won the 2002 LIMA award for best brand/corporate license
and is introducing a line of school supplies to be distributed by Mead
this year. In 2003, Clifford The Big Red Dog was recognized as LIMA's Best
Character License of the Year. For more information, visit Scholastic's
Webby award-winning web site at scholastic.com.
About Exent Technologies
Exent is the market leader in technology and service solutions for
secure digital delivery of gaming and application software for service
providers seeking to digitally distribute, manage and monetize a digital,
on-demand games and applications service. Exent delivers products and
solutions that support software publishers, broadband service providers,
consumer portals, retailers and others.
Exent technology enables all standard business models -- purchases,
subscriptions, rentals, try-before-you-buy -- for applications of any
size. Exent Digital Rights Management solution dramatically lowers
software piracy and ensures enforcement of licensing restrictions. Exent's
EXEtender(TM)-based products and services are currently in commercial use
by Comcast, Bell Canada, RCN, Atari-On-Demand, Deutsche Telekom,
Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading
service providers worldwide.
Major shareholders of Exent include Time Warner Ventures, Comcast
Interactive, Concord Ventures and New Enterprise Associates. The company
has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more
information, please visit http://www.exent.com.