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April , 2004

Atari Launches Online Gaming Subscription Service Using Exent's Turnkey Solution

Atari leverages its huge back-catalog of games to become the first publisher to capitalize on an online gaming service market expansion opportunity

Bethesda, MD, April 8, 2004 - Exent Technologies Inc., the global leader in secure digital software delivery technologies, announced today that Atari, Inc. (Nasdaq: ATAR), a leader in interactive entertainment, has launched its online gaming and software service, powered by Exent Technologies' EXEtender™ Turnkey solution. The service, available to customers worldwide, enables broadband users to enjoy a variety of games and software and targets casual as well as hard-core gamers through a monthly "all-you-can-eat" subscription model.

"Atari is delighted to work with Exent in offering this exciting new category of digital entertainment," said Wim Stocks, Atari's EVP of Sales and Marketing. "Atari on Demand is the next logical step in building on the unprecedented successes we've had in digital distribution. The service creates new market-expanding channels for vintage content, augmenting our successful retail channels."

The secure "Atari on Demand" service, powered and operated by Exent, enables broadband Internet users to access a large and growing selection of Atari's back-catalog games, productivity software, and kids software, offering value packages for game enthusiasts and casual users alike. Using a broadband connection and an international credit card, users can subscribe to the service from any place on the globe. The Atari software, delivered using Exent's innovative streaming technology, ensures that bandwidth utilization is kept to a minimum and that the customer's computer can handle application-specific requirements prior to delivering the software

"Exent is proud to be Atari's primary partner in pursuing new high-margin, online, on-demand gaming and software services," said Zvi Levgoren, Exent's CEO. "Both consumers and publishers stand to benefit from this kind of services, enabling value-packages of premium content, strengthening the relationships between customers and publishers."

The service can be accessed at www.atariondemand.com for a monthly fee of $14.95.

About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver™, Enter the Matrix™, Neverwinter Nights™, Stuntman™, Test Drive®, Unreal® Tournament 2003, and Unreal® Championship; and mass-market and children's games such as Backyard Sports™, Nickelodeon's Blue's Clues™ and Dora the Explorer™, Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.


About Exent Technologies
Exent is the market leader in technology solutions for secure digital delivery of gaming and software applications for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others.

Exent's technology enables all standard business models - purchases, subscriptions, rentals, try-before-you-buy - for applications of any size. Both full download and streaming delivery models for offline and online use are available. Exent's Digital Rights Management solution dramatically reduces software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender™-based products and services are currently in commercial use by Bell Canada, Deutsche Telekom, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide.

Major shareholders include: America Online, Bezeq (Israeli Telco), Comcast, Concord Ventures, Geyser Business Enterprise, New Enterprise Associates, Temasek Holdings and Singapore Telecommunications (Singtel). Exent has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information please see www.Exent.com


Contact:
Yoav Tzruya
VP Products & Markets Strategy
Exent Technologies
+972-3-9243828
yoav.tzruya@exent.com

 

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