August , 2003
Telenet Goes Live With GameZone Using Exent's Games-On-Demand Platform
Bethesda, Md., August 15, 2003 - Exent Technologies, the global leader in software secure digital delivery technology, announced today that one of its customers, Telenet, has launched GameZone - the first true games-on-demand service in Belgium.
GameZone utilizes Exent's EXEtender™ platform to allow Telenet's broadband users to subscribe to the FamilyZone and KidsZone services and enjoy dozens of high-quality PC games, from leading game and kids education software publishers. GameZone appeals to a variety of tastes and profiles by offering its wide audience access to arcade, strategy, action, sports, adventure games as well as kids edutainment titles.
"Launching the first games-on-demand service in Belgium has positioned our destination site as one of the most appealing sites", said Bruno Verhaeghe, Product Group Manager Internet. "We try to appeal to all markets, including kids, teens as well as adults, in order to increase customer loyalty. Our offerings approach both casual users, families and hard-core gamers and we further look to bundle access and networking services with value-added content offerings to increase ARPU."
"Telenet is a leading, innovative cable operator, emphasizing broadband value added services. We are happy that GameZone is Telenet's initial foray into this space, and we are certain that the introduction of a kids edutainment service, side by side to the games subscription service, will successfully increase its brand loyalty and ARPU, in Belgium's competitive landscape", said Zvi Levgoren, Exent's CEO.
About Telenet
Telenet is a telecommunication company that provides fixed telephony, broadband internet and multimedia services. As a service provider, Telenet seeks to profile itself at the crossroads of television, internet and telephony services, offering products that are competitive in their respective markets and that focus on the individual, the family, the company and the public authorities.
About Exent Technologies Ltd.
Exent is the market leader in technology solutions for secure digital delivery of gaming and application software for service providers who look to digitally distribute, manage & monetize a digital gaming & applications-on-demand service. Exent delivers products & solutions that support multiple markets - gaming, education, enterprises, ISVs and others. Our technology enables to deploy various business models - purchases, subscriptions, rentals, try-before-you-buy - through full download & streamed modes, for offline and online use. Our DRM solution dramatically reduces software piracy and ensures enforcement of licensing restrictions.
Major shareholders in the company are: America Online, Bezeq (Israeli Telco), Comcast, Concord Ventures, Geyser Business Enterprise, New Enterprise Associates, Temasek Holdings of Singapore and Singapore Telecommunications (Singtel). The company is headquartered in Bethesda, Maryland. For more information please see www.exent.com
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