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The mass penetration of broadband Internet has created a major decrease in linear TV programming viewing, while an increasing amount of time was spent playing video games. Overall, playing video games has been recognized to be the #1 activity, while online. Advertisers are increasingly turning to the various gaming communities to recoup lost advertising dollars.

A typical game play experience averages 40-60 hours - undeniably a highly immersive and interactive experience. With such a long game play experience, advertisers have the opportunity to communicate with the user far more than any other medium, utilizing the game's immersive nature to achieve higher recall rates and better ROI for ad spending.